Stitch the Streets

Project Overview:
Set against the vibrant backdrop of the Dr. Phillips Center, Stitch the Streets transforms public spaces into vibrant expressions of creativity, community, and connection through crochet. This event invites people to slow down, create, and engage face-to-face, celebrating art’s power to unite across generations and backgrounds.

Creative Approach:
The visual identity blends warmth, vibrancy, and inclusivity. Inspired by hand-stitched textures, I crafted organic patterns and a playful, contemporary color palette to balance tradition with modernity. Every design touchpoint, from the logo to event signage, was created to foster a sense of belonging and celebrate the joy of creative collaboration.