Lakeridge Winery

Project Overview:
Established in the rolling hills of Florida in 1989, Lakeridge Winery is rooted in tradition and a passion for craft winemaking. This brand refresh reimagines that legacy for a new generation—honoring its heritage while introducing a modern, approachable spirit. Inspired by the region’s lush landscapes and rich history, the updated identity reflects Lakeridge’s warmth, authenticity, and elevated experience. From a refined logo to contemporary packaging, the rebrand invites customers to enjoy tradition through a fresh lens.

Creative Approach:
My design approach centered on the balance between tradition and renewal. I explored the winery’s visual history and regional influences to create a respectful yet modernized identity. A warm, earthy palette and organic design elements mirror the natural beauty of the vineyards. The result is a brand system that feels timeless, welcoming, and positioned to connect with both long-time patrons and new audiences.