Project Overview:
Mercium is a retail platform founded in 2023 that brings high-quality, commercial-grade products—typically reserved for businesses, directly to consumers’ homes. The app connects users with a curated network of partner brands, offering exclusive products and an intuitive shopping experience. Designed for ease and discovery, Mercium transforms everyday purchasing into an elevated, accessible experience.

Creative Approach:
The brand identity and app interface for Mercium were built on principles of clarity, simplicity, and connection. I created a clean, geometric logo to symbolize trust and partnership, paired with a flexible, modern color palette that blends professionalism with approachability. For the UI/UX design, I focused on intuitive navigation, visual hierarchy, and personalized user journeys, ensuring a seamless experience for discovering products, redeeming rewards, and interacting with the brand. From wireframes to high-fidelity screens, every design decision was made to create an engaging and effortless shopping experience.